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world star pr – CELEBRE MEDIA VIP LLC

SohoJohnny Joins Wendy Stuart and Tym Moss For “If These Walls Could Talk” 4/14/21 2 PM ET

Who else but hosts Wendy Stuart and Tym Moss could “spill the tea”  on their weekly show “If These Walls Could Talk” live from Pangea Restaurant on the Lower Eastside of NYC, with their unique style of honest, and emotional interviews, sharing the fascinating backstory of celebrities, entertainers, recording artists, writers and artists and bringing their audience along for a fantastic  ride.

John “SohoJohnny” Pasquale will be a featured guest on “If These Walls Could Talk” with hosts Wendy Stuart and Tym Moss on Wednesday, April 14th, 2021 at 2 PM ET live from the infamous Pangea Restaurant.

Wendy Stuart is an author, celebrity interviewer, model, filmmaker and hosts  “Pandemic Cooking With Wendy,” a popular Youtube comedic cooking show show born in the era of Covid-19, and TriVersity Talk, a weekly web series with featured guests discussing their lives, activism and pressing issues in the LGBTQ Community.

Tym Moss is a popular NYC singer, actor, and radio/tv host who recently starred in the hit indie film “JUNK” to critical acclaim.

Everyone has the fire, but only the champions know how to ignite the spark. Such is SohoJohnny, a man with a passionate vision who like a cascade of fireworks plunges into the night sky and shatters the darkness. Through his quest for the celebration of music, and desire to share it, he has discovered that you have to find what sparks a light in you so that you in your own way can illuminate the planet.

Soho Johnny was born in the heart of NYC, relocating to the Bronx, and as a youth raised in the 70’s he recalls hanging out in his garage with his friends, surrounded by floating disco balls, and strobe lights while listening to classic rock and disco. After working for his dad in a family trucking business, he later ventured out into the world of real estate and became a commercial real estate mogul, dealing with buildings in Manhattan, hence the name SohoJohnny.  SohoJohnny is the owner of Pep Real Estate.

PEP Real Estate is a full-service real estate management company with an office located at 51 Wooster Street in SoHo. The firm, headed by John and Ronald Pasquale, provides the following services: sales and leasing of retail stores, offices, lofts, condos, restaurants and nightclubs and event planning consulting for short-term needs.

Throughout his journey he has always triumphed in “The Passion of Music”, which become his focus and his joy.

Johnny’s younger journey took place at a time when there were dangerous gangs roaming the streets in the Bronx and the subways were splattered with graffiti. Johnny’s persona claimed a duality, allowing him to be an honor roll student in the parochial schools he attended by day, yet he was out on the streets at night trying to avoid trouble.

In his quest to fulfill his love for music, which resonated with him nearly his entire life, and his desire to share his excitement and vibrant spirit, Soho Johnny decided to create music concerts, parties and entertainment for all to enjoy. These events include people who have the same passion for music, those who wish to celebrate life itself, and giving back to those less fortunate than him.

Feeling blessed by his success in real estate he wished to “give back” and became involved with various charities including the American Cancer Society.  A portion of the proceeds from these star-studded events are donated. Aside from his philanthropy, Johnny loves people. He loves to be surrounded by large groups, he loves parties and in his own words he loves, “exuding that feeling of happiness and well-being and the profound blessing and appreciation I have for being alive and having what I have, and being able to enjoy life like this.”

Soho Johnny is an authentic soul that thinks, acts, and creates with his heart. He’s bold and kind, and impassioned by music, life and the human spirit.  A modern-day prophetic visionary and caring individual with a kaleidoscope of ideas, Soho Johnny will continue on his mission to spread music, joy and illumination to the human soul and spirit by bringing forth even more sonically thrilling events.

Watch SohoJohnny on “If These Walls Could Talk” with hosts Wendy Stuart and Tym Moss on YouTube here:

https://youtu.be/uO0MjKu5qgk

 

“Suburban Gangsters” By Author Michael P. Dineen Now Available In Kindle and Paperback Formats

Michael P. Dineen grew up in Huntington, Long Island, New York. He studied and taught karate for over 20 years. He was a trainer to professional athletes.

After high school, Dineen pursued a life of crime for more than 20 years and survived to tell this story, his story.

“Suburban Gangsters: A Compelling Tale Of Life In The Drug Trade”

Sometimes in life the direction you choose could come down to making a choice that at the time didn’t seem like a big deal, only looking back you knew it wasn’t smart. Had his conversation gone differently with his father in the spring of 1985, Patrick may never had become a criminal. While shooting hoops with his old man that breezy afternoon in April, they struck up a conversation. Patrick had been kicked out of Walt Whitman High School a few months earlier, but had been working full-time ever since. He was working hard at the time and would have kept at it. But his dad’s rejection, and the way he did it, burned Patrick badly.

Patrick doesn’t blame his dad for becoming a criminal, but that was the final straw. Somehow, he was determined to find a way to get that Mustang GT his dad wouldn’t cosign for him. Selling cocaine would help him to achieve that. That’s when he began hustling.

This was just the beginning of Patrick’s drug selling days. He sold and trained and trained and sold. He worked with the cops, the FBI, and the DEA.

It may feel like a quick high. You may think just one more big sale and you can get out. But you’ll learn that the life of drugs and crime doesn’t pay.

Get your copy of “Suburban Gangsters” by Michael P. Dineen on Amazon today:

https://www.amazon.com/gp/product/B07B9TSVFZ?pf_rd_r=6X4G7QYRYW4942VVNR29&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&pd_rd_r=5dc0504a-9854-4bec-acd7-e90018d045df&pd_rd_w=wrba3&pd_rd_wg=1hWG1&ref_=pd_gw_unk

Follow Michael P. Dineen on Twitter @michaeldineen58

 

“For The Love Of Jessee” The Award Winning Film By David McAbee To Be Released May 1, 2020

“Sometimes Love Is Born…..From Second Chances”

“For The Love Of Jessee,” the highly anticipated new award winning film from acclaimed writer/director David McAbee is being released on May 1, 2020.

Synopsis:

After an accident leaves Doctor Luke Matthews (Randy Wayne) a widower and a father in a matter of hours, he must learn how to start over. When one of his former patients, Sage (Mandahla Rose) loses her baby to a miscarriage, Luke decides to hire her as a nanny. Much to his mother’s concern (Adrienne Barbeau), Sage takes the job and becomes a part of the family.

As Sage buries herself in taking care of baby Jessee, Luke loses himself in work, hiding his pain from his best friend (Tony Denman) and the rest of his family. Over time Luke and Sage find they have a lot more in common than just their love for Jessee.

The path to a second chance is filled with real life drama, heartache and redemption.

“For The Love Of Jessee” stars an amazing cast of talented actors, including Randy Wayne (Honey 2, Dukes of Hazard: The Beginning, Hellraiser: Judgement), Mandahla Rose (Wolf Creek 2, Venice: The Series, Alice & Iza), film legend Adrienne Barbeau (Maude, The Fog, Swamp Thing, Escape From New York), Bre Blair (Last Vegas, The Flash, S.W.A.T., The Baby-Sitters Club), and Tony Denman (Fargo, Grumpy Old Men, Little Big League, Sorority Boys).

“The film is about the beauty of being broken and how we deal with loss, love and even redemption. Sometimes we don’t feel worthy of a second chance, and this film is a fine example of how those second chances come in the strangest of ways.” – Writer/Director David McAbee

Watch the “For The Love Of Jessee” Trailer here:

“For The Love Of Jessee” will be available on May 1, 2020 on the following platforms:

Amazon, iTunes, Google Play, Vudi, Comcast On Demand, CBD.com, ChristianCinema.com, Walmart, Target, and Best Buy.

For interviews or more information contact worldstarpublicrelations@gmail.com

 

 

The FMs To Release Highly Anticipated New Single “Change Your Men Up” on Friday August 2nd, 2019 through ADIM Records.

The FMs (femmes, female to males, fuck me sillies) are a Brooklyn based group combining elements of industrial/synth/pop with a glam/punk attitude, advancing androgyny and activism. Dancing shoegaze machines menacing hymns on the future zeitgeist. Symphonic stoner rock nightmares. The FMs’ bizarro live shows incorporate gender bending interpretive dance with powerful electric insanity evoking a contemporary nihilist take on 1970’s glam antics. Condoms are gifted while demanding folks stop overpopulating the planet. At times everyone tries to twerk. The FMs simply want to save the world without being dicks about it.

The FMs are featured in the hit Showtime movie “Fluidity,” performing live the new single “Change Your Men Up.” “Fluidity” is a story of ten millennials living in New York City whose sexual lives intersect in the age of social media – where likes, impressions, and virtual “connections” threaten the very notion of personal relationships and human intimacy. The film was written by Michael Leeds and Linda Yellen (who also directs the film) and stars Nico Tortorella, Isabella Farrell, Tommy Dorfman, Leyna Bloom and Miles McMillan. The new single featured in “Fluidity” was remixed by Patrick Seymour of The Eurythmics.

The single “Change Your Men Up” is a prelude to the forecasted double remix EP’s “Organic Hate” and “Synthetic Love” set to be released on August 23rd, 2019, which is being unveiled in celebration of the two year anniversary of The FMs debut album “Machinacene Epoch.”

The single will be available on all digital platforms on Friday August 2nd, 2019.

The official website for The FMs may be found at https://www.thefmsmusic.com

The official website for ADIM may be found at https://www.ADIMRecords.com

The trailer for Fluidity can be found at https://www.youtube.com/watch?v=UTrcBLhiywM

Follow The FMs on the web:
http://thefmsmusic.com
https://facebook.com/thefmsmusic
https://soundcloud.com/thefms
https://twitter.com/thefmsmusic
https://thefms.bandcamp.com

 

 

 

 

 

 

 

 

 

 

 

21-year-old L.A. Native Pop Break out Artist Jessie Berg Releases newest Single and Music Video “Monster”

At only 21-years-old, break out artist, singer and songwriter Jessie Berg, has already been recognized by some of the biggest names in the music industry and has just released her first single and music video “Monster”, produced by the Aristocats.

 

Jessie Berg was recently discovered by Kent Jacobs, who has worked with world famous bands such as, The Police, The Cult and REM to name a few. Miss Berg’s style of music is pop, but also identifies in the R&B category, and she describes her art as a mix of both. Her strongest influences derive from emotionally- driven female storytellers such as Amy Winehouse, Alicia Keys, and Cher.

 

Miss Berg describes “Monster” in the pop genre, but more left of center pop. Her inspiration for the song came from that suffocating feeling she felt from the pressure conform. “My song talks about being trapped and influenced by others and the pressures we face everywhere in society today. The line that best describes my feeling in life right now is ‘I just wanna be me’.”

 

“Monster” was shot in May of 2019 at an old burned down house and as Berg describes, “It was surreal, shooting in the dark shell of a home perfectly captured the feeling we wanted to be portrayed. At the beginning of the video, there is a strong sense of me being shackled in the old burnt down house which truly is a symbol of me being trapped. In the end, I’m out of the house which represents my freedom from the challenges I face today.” The Video was Directed by “RAGE”.

 

Jessie has been trained in vocals, Songwriting, theatre, dance, piano and is emerging with guitar and says, “Music has always been a part of my life. I would attribute the start of my music career to my grandmother who has always encouraged me to sing and is a true inspiration.”

 

Miss Berg explains her passion for her messaging and platform in a way that drives her towards success. Jessie Berg says “I think having a platform comes with a lot of responsibility. You have the power to influence people for the better, which is what I want to do. I guess my biggest thing is I want to be an artist that is honest with people and be a shoulder for people to lean on. I think it’s important to promote individuality, confidence, and not being afraid of what other people think. I’m always so inspired by women who use their platform to talk about the real issues/ thing’s others are afraid to bring up. I want to take on a role like that. I’m not looking to change the world with my platform just yet, but if I can be a positive and encouraging influence and bring joy to even one person with my music than I feel like that’s enough.” Follow Jessie Berg @jessiebergg

Please view Jessie Berg Music Video “Monster”

https://www.youtube.com/watch?v=DuKAxerCOC8&feature=youtu.be

 

 

 

 

 

 

 

 

 

 

 

TAPPING INTO THE SCIENCE OF HEALING… WITH ENERGY MEET GURU YOGI MOHAN

Guru Yogi Mohan Offers an Insightful Interview about Spiritual Science to Permanently Reverse Illness, Disease, Special Needs, & Chronic Pain.

Stories have been continuously circulating about a Guru in India who is consistently healing a wide variety of diseases, illnesses, and other issues. People travel from all over the globe to meet him and be treated at his center. Can he be the Modern Day Buddha? 

Celebre Media VIP had the pleasure of speaking with Guru Yogi Mohan for an in-depth discussion on his practices—how he taps into the energies of the universe to heal, treat, and repair the human mind, body, and soul.

Who did you train with, and does everyone have some type of relationship with energies, like yourself? 

My father is my teacher, and he talked about the invisible energies when I was only 4-years old. Then he brought many Masters to teach me. One of my masters, Siva Prebhakara Siddha Logical (https:www.SivaprabhakaraSiddhayogi.org), has the extraordinary power to preserve the body from damage and aging. He has been given a light of knowledge and keys, but he teaches only for self-preservation.

As a healer, do you have to also protect yourself from unwanted energy?

I can reorganize and heal any kind of negativity, like toxins, energy fields, gravitation, and levitation. I have a self-healing capacity, if I experience any accidents or disease.

What are some basic things people can do to help restore their health and/or chakras? 

Health is very important and truly connected with knowledge. Many sciences are behind the sustainability of health. The human body is organized like that because there are many kinds of metabolism.

The first form of metabolism derives from the discharge of Human Pheromones. As per the thought process of a human being, a corresponding chemical (chemical pheromones) discharges from the body through the pores (sweat holes). Most of the pheromonesdischarged are toxins and mood-changing chemicals for a 3rd person. The degree of negative thought (jealousy and greed) is discharged in pheromones. Ancient mastersare restricted in only practicing spirituality and kind-heartedness.

Chakras are not managed by the self—they are byproducts of thought process and action, and are associated with many energies also. Energies are classified in many forms,depending on factors in a human body. Upon understanding the structure of the body, one can easily organize by themselves. Each person containsunique algorithms that the body constitutes.There are regulations and laws based on the intensity of the substance of the body.

Do you believe cancer and other diseases develop from blocked energy and/or negative energy? Do you believe it also correlates with how the individuals mother was feeling while pregnant with the child?

The body has many layers and classifications. Biologically, the physiological body is a bio-massthat structurally has no divinity. It is a mechanism to pull emotionally when and where required. After birth and the first cry, while in-taking the air through oxygen, the body is establishing a relation to nature. From this end, one is starting to accept visible and non-visible energies. Most of the energies are non-visual—like air, smell, sound etc.—but when one is conscious about all of those things, he/she can keep a safe distance from negative and positive energies without classifications. Knowing about the classified energies around us, help us to organize them as well.

A mother, during pregnancy, is the logistic manager indispensing the necessary substances to the baby, inside, technically speaking. The relationship between the mother and baby is connected with emotion, and that creates emotional attachment to the baby from the mother.

There is also a protectivehormone (pheromones) discharging from the mother’s body to save the child from external negatives in all forms. In most of the cases, the mother is not able to analyze or experience the negatives around her. However, the mother also serves as a conductor to distance anything fully or partially to the baby inside. Whatever affects the mother, will also affect the baby—and in the case of sound toxins, that affects 4x more than the mother, because the baby is living in water, and sound travels in water 4x faster than air.

How did you know you had healing hands? Was it something you were born with, or did you have to cultivate it? 

Basically, I am from a traditional family of physicians, and we have knowledge about non-popular, traditional information. When I was a child of 4 or 5 years of age, I use to dispense medicine when my grandfather was not home. When I was 8 years old, my grandfather was sometimes away from home and would not be back soon. Someone brought a dead body to my home. I inquired the cause of death, which was due to being struck in the head by a falling coconut from a very high coconut tree, and he lost his breath immediately. I attended this case, and by his luck, he opened his eyes in few minutes after I touched him. That is the first time that I noticed my ability to do something—it is not cultivated.

What is the cause for Autism? Do you believe its linked to the fruit and vegetables that we are consuming? Here in the United States, it seems they have linked it to the pesticides being sprayed on all of our produce? What is your take on it? 

Pesticides may damage the brain chemically. As I told you, by the constitution itself, a human body is with many kinds of classification and definitions—Biological Body, Neurological Body, and The InvisibleBody (Energy) with energy and broken particles. Again, it has subclassifications.

The Biological Bodyis the expressive emotional body that defines us as human, just as every other animal by physiology. Any problem with this is can be managed using pathological assessments and dispensing of drugs/medications. Any intaking, like food (especially fruits) andwater are for the biological body as a fuel. Upondigestion, it will be discharged as waste. This body and its respective action have no specific culture and knowledge. It is a mechanism to represent all emotional activities. Any intaking of toxins with food/water can be reflected and recognized within24 hours. This aspect does not affect Autism or other disabilities.

The Neurological Body Systemreacts with chemicals, instantly. Any poisons, pesticides, and chemical intaking in food will be apparent via reflexology very quickly, especially via gases and pheromones. These are mood-changing substances that can also be treated medically and will not cause those mentioned conditions.

For Autism, there is another reason. It is not a physiological and neurological factor. There is an Invisible Bodyin between the Biological Body and Neurological Body. Invisible Body is a chain of cavity vacuum space that is the 3rd part of the body—ultra- and infra-lights are thefundamental energies. All those lights are invisible, read on color scales. Additionally, there are cavities all over the the body that work as conductors of energy. Whenever there are damages this conductor, the body can convert to Autism or other conditions that are not detected by any medical device and/or pathological approaches. This condition fundamentally deals with energies in a different form.

Collectively, it appears as a shadow between 2 body classifications—a conductor between the physiological and neurological segments of the body. When it limits the transferof information from one area to another area of the body, a form of data being blocked, then a deviation in behavior—irregularities and mannerisms—are expressed. However, when the blocking of data is alleviated from that vacuum path, the symptom of Autism disappeared.

How do we live a more sustainable life? 

Life is defined as live happily, health, and without disease, until the end of life. Basically, sustainability is the knowledge in how to live well—it is actually technical and scientific in understanding.

The ancient masters described this science through 64 branches for organizing the complete society, as per the scientific classifications for sustaining life. It has been the cause of rituals in spirituality in various forms. In other words, all the major religions, especially Buddhism and Hinduism have been formed for the establishments of the living science for effective and healthy living.

Detailed understanding about the study and practice of spirituality can bestow a considerable change in society with believing in God as a good remedy to reform society. All those things also serve to create, format, and organize chemical energies (human pheromones is chemical energy it acts correspondingly). Establishing knowledge centers, connecting with ancient thoughts, and identifying the meaning of modern science are the tools that offer an awareness about the sustainability of Life.

More people are beginning to understand that we are all vibrational beings and are creators in our Life. How can we all manifest healing in our own lives? Is there a chant, prayer, or song that you suggest?

Knowledge is the key for anything—complete knowledge—like joining two different particles together. A sperm and an egg are two living organisms. Independently each has no soul. The union of an egg and sperm is creating the 3rd energy—also known as the soul. The soul is creating the relationship—togetherness—that results in the birth of a being. These are the invisible particles—the universal one that exists everywhere. It can be joined anytime where the carrying of biological mass is good for carrying it—and when it is not good for carrying it, can also be separated into its original form.

Living healthy means that we have to maintain our body to be sustainable to accommodate the soul energy.Consciousness plays an integral role in this topic. There are thousands of classifications in consciousness. Consciousness in everything—taste, smell, sounds,etc.—when one understands the conscious point, the individual can be well and good.

For beginners, who may or may not know how to meditate? What is the best way to start?

As previously mentioned, the3 classifications of the body are the Biological Body, Neurological Body, and Invisible Particles. The Neurological Body can misguide the Biological Body by spreading many hormones (pheromones) that act to do many activities. Major activities can sometimes cause damage to the biological body. Meditation is a process that can change the action of the Neurological Body and Biological Body.

The simple practice of meditation enables the Biological and Neurological Body to spin together and release a shell of emotions to clear a path for the Spiritual space (invisible energies) that will rule the body in better way. Yoga means “join together.”The togetherness of both the emotional body and biological body is a catalyst for all proceeding thought process that creates balanced energy and better health. Understanding the theory and physics in meditationis the easiest way to handleit.

We have seen videos of you healing children and adults around the world. Are there any disease or mental illnesses that you cannot heal?

In many ways, our body is always alerted with cancers. As I told you, there is aninvisiblevacuum space that does not communicate with biological and neurological areas effectively. When the biological body issuspended from the neurological body, the oxygenation and other circulations will be limited, and invisible energy will blocked there. This becomes anoxia and later hypoxia—the cause of cancers.A well-organized body has no damage—and will cured naturally overnight—without the need for any substance to the body.

How does someone come to meet with you to cure themselves or a loved one? 

First of all, the actual problem can be different from his/her understanding about it. But in the first few minutes with me, they will feel changes. I view everyone like an infant and loved one. I see the body and invisible body as different. In most cases, the problem typically involves the invisibleparticles. If it is a serious problem, the time for biological cell division is applicable—it can be multiplications of the 21 days—that involves a type of broken particle re-establishment and regularizing. Results occur in few days. All of the cures happen on their own, as I do not dispense any medicine. But we do have medical centers who need to use it. Every being is the child of God and keeping a brotherhood in each other.

Can you cure all diseases? 

Yes, I balance the wellness of the body by organizing its happiness and well-being—disease, disabilities and deformities.

How do people get in contact with you? 

Anyone can schedule or request an appointment through the website or email. Phone calls are not recommended because I am not able to attend the phone all of the time.

www.heritageayurvedics.com

  • Mail: vikrtorg@gmail.com

Tomás Doncker & The True Groove All-Stars with the Legendary Son of Bazerk Are Releasing New Single “Skin In The Game” July 23, 2019

Tomás Doncker & The True Groove All-Stars along with the legendary hip hop group Son of Bazerk featuring No Self Control are releasing their highly anticipated new single and music video “Skin In The Game” on Tuesday, July 23rd, 2019.

 

Son of Bazerk/No Self Control is an American hip hop group consisting of Son of Bazerk (real name Tony Allen), Almighty Jahwell (Jeffrey Height) and Half Pint (Cassandra Jackson). It was formed by Hank Shocklee, founding member of The Bomb Squad which produced such iconic Hip Hop artists as Public Enemy, Ice Cube,and Slick Rick.

 

The band formed in the mid-1980s, originally as Townhouse 3 with Son of Bazerk, Almighty Jahwell and Daddy Rawe. With the addition of Half Pint, the first hype/rap female M.C., they settled on the name Son Of Bazerk. The group released its debut album in 1991 called Bazerk, Bazerk, Bazerk, credited to Son of Bazerk featuring No Self Control and the Band, (produced by The Bomb Squad.) The album was critically acclaimed, and is considered a classic by other Hip Hop artists, scholars, and fans. Almost 20 years later, the group reunited and released an album produced by DJ Johnny Juice, titled Well Thawed Out on Chuck D ‘s label, Slam Jamz. The band’s return was heralded by such notable publications as The Village Voice and Time Out. 

 

Skin In The Game” was produced by original hip hop architect and Public Enemy/The Bomb Squad founding member, Keith Shocklee, who has joined NYC’s True Groove All-Stars production team and touring band.

 

In a recently issued statement Shocklee says:

“I’m very excited about expanding my relationship with True Groove. You know what I do, and to be able to add that to the heat that they’re already bringing, well…It’s definitely gonna be funky!”

 

True Groove CEO/ Musical Director Tomás Doncker adds:

“To have Keith (Shocklee) as a member of the True Groove Family is such an honor and a blessing. We’re looking forward to pushing the envelope further on the stage, and in the studio. It’s gonna be a blast!”

 

Shocklee’s first contribution to the label was with Finnish Soul Star Sam Huber- “NY#1: The Keith Shocklee Remix Project”. His upcoming contribution is as co-producer of True Groove label head Tomás Doncker’s “TRAPPED…In The Mess We Made”, the 3rd and final installment of his socially incendiary, critically acclaimed “The Mess We Made” trilogy.

“Skin In The Game,” a colorblind call to arms, is the 1st single from the project and is an all-star collaboration between Doncker, Shocklee, and

legendary hip hop group Son Of Bazerk.

 

The highly anticipated new single “Skin In The Game” will be available worldwide along with the new music video (directed by Dylan Mars Greenberg), on Tuesday July 23, 2019.

 

The official site for True Groove Records may be found at https://TrueGroove.NYC

 

For interviews or more information contact worldstarpublicrelations@gmail.com

 

 

Nathan Nelson and His Entertainment Crackers New Album “Amerijuanacana” Now Available Worldwide!

Nathan Nelson and His Entertainment Crackers’ Spectra Music Group debut album “Amerijuanacana” is now available worldwide. Download your copy today on all digital download platforms.

Nathan Nelson emerged onto the Atlanta Blues scene in the early 2000’s. With his rich southern vocals and deeply soulful playing style, Nathan quickly became an artist that audiences sought out and local musicians were eager to collaborate with. Established players such as Bill Sheffield, Donnie Mccormick (Eric Quincy Tate), Oliver Wood (The Wood Brothers) and Blackberry Smoke, embraced Nathan as one of their own and he became a fixture at many blues venues all over Georgia.

In late 2007, Nathan connected with Dave Ross and Andy Tomko who are transplants from Florida and Pennsylvania, respectively. However, with Dave’s swampy bass licks and Andy’s subtle yet punchy percussion, you would swear that these three musicians grew up playing on back porches by moonlight their entire lives. And so it was that The Entertainment Crackers were born.

In a few short months, The Crackers culminated a signature sound that enriched classic blues standards and spawned original songs that audiences have grown to know and love. Nelson’s lyrical style gives listeners an unfiltered view of his perspective of the world. Whether it’s humor or heartache, Nathan Nelson and The Entertainment Crackers’ songs tell it to you straight. “Amerijuanacana” transcends labels and exists as a singular work of honest songwriting. With a timeless blues aesthetic, well crafted story telling and a vocal style that is un-paralleled, Nathan Nelson and his Entertainment Crackers continue to write their chapter onto the pages of Southern music.

“Amerijuanacana” by Nathan Nelson and His Entertainment Crackers is now available worldwide and can be downloaded on iTunes in the United States here:

https://itunes.apple.com/us/album/amerijuanacana/1448406568

Stream “Amerijuanacana” by Nathan Nelson and His Entertainment Crackers on Spotify here:

https://open.spotify.com/album/6yoeLHtIErkSFRq3wSvb49?si=nPqYLyJbSv-a3zJAVD8e8g

The official website for The Spectra Music Group may be found at http://www.spectramusicgroup.com

Follow Spectra Music Group on Twitter @SpectraMusicInc
For more information or interviews with Nathan Nelson and His Entertainment Crackers contact info@spectramusicgroup.com

SVTV – The Digital Media Platform Built for Strong Voices In The LGBTQ Community, Its Allies, Advocates, and Fans!

The SVTV Network is changing the world of online television, digital media, & entertainment within the LGBTQIA community, its allies, and advocates. SVTV Network (noun): Strong Voices Television, the VOD, digital distribution network, created to serve the underrepresented LGBTQIA community, its allies & advocates in film, television, and digital media. More than just a VOD platform but a purposeful, mission driven community, dedicated to educate, entertain, and inspire!

Digital media is defined by the SVTV Network as videos, movies, film, podcasts, music, books, magazines, software, and video games, from creatives of the LGBTQIA community, its advocates and allies.

Whether you are gay, straight, or indifferent, the SVTV Network provides a platform for a community of filmmakers, and digital creatives to be seen, and allow their Strong Voices to be heard! A community where fans, followers, and influencers can see the works of their favorites, and find new creators to support who look just like them from around the world!

SVTV Network officially launched it’s on demand network in the Fall of 2016 as a website and app combination, allowing viewers to watch our lives, our stories, our way, on demand and on the go. Since then, the network has grown into a digital media distributor serving the LGBTQIA community, its allies and advocates. A movement is upon us, one created to educate, entertain, and inspire through diversity, inclusion, and growth. Join the Strong Voices Movement!

Check out our amazing line-up of movies and shows here:

https://www.svtvnetwork.com/catalog

Don’t miss our newest primetime hit show “Stud Model Project: The Series,” a reality competition searching for America’s sexiest LGBTQ Stud Model.

“Stud Model Project: The Series” disrupts the labels and gender norms within the LGBTQ community. The mission of the series is to break barriers, and deconstruct the labels placed on the dominants within the LGBTQ community. Not only will you watch some of the sexiest stud models from around the country wearing the hottest fashions, as part of this groundbreaking reality show the cast of incredible models will share stories and reflect on their identities.  A competition with self-reflection, advocacy, table talk and camaraderie, bringing meaningful moments that will educate and inspire viewers.

Part of the SVTV Network’s mission is to provide support and philanthropy through various events, partnerships and campaigns to give back to the community through education and the monetization of their creative works. All the effort, money, work, and creativity that creatives put into their projects can now be highlighted and distributed through a platform that serves the LGBTQIA community and those who support it.

Join the movement today as we carry the torch with a mission to bring equality to digital media through partnerships, collaborations, advocacy, and representation in digital media.

Become a part of the positive vibe as we move forward to support the mission of shaping the narrative of the LGBTQIA community in film and digital media. Become a subscriber, supporter, and advocate for the mission of the SVTV Network and the community it serves.

Subscribe Today https://www.SVTVNetwork.com

 

Think:Exp Supergroup Headlining The Famous O.Z.O.R.A. Festival In Dáopuszta, Hungary July 30th, 2019

On Tuesday July 30, 2019, the Think:EXP Supergroup will be headlining the famous O.Z.O.R.A. Festival in Dáopuszta, Hungary, in a historic performance mashing their own unique rendition of a Pink Floyd Experience with EDM music. The O.Z.O.R.A. Festival began in 1999 to celebrate a solar eclipse and has since become one of the most influential psychedelic trance festivals in the world.

 

The greatness of a culture can be found in its festivals. Festivals promote diversity and bring neighbors into dialogue.  “As one of the most immersive festivals in the world, this keeps with the essence of Think:EXP’s mission to create immersive experiences by reimagining the classics.  In the case of this show, we are mashing together our all-star band playing the timeless music of Pink Floyd with Gaudi’s original soundscapes,” said Scott Page, founder and CEO of Think:EXP and saxophonist (Pink Floyd, Supertramp, Toto).  O.Z.O.R.A. combines 6 stages of colorful artists with activities and workshops all taking place at a scenic site worthy of exploration. The theme of the festival is “Push your mind further”, as it is a truly consciousness raising experience.

 

Headlining as the Only Live Band at the festival, along with Scott Page are Stephen Perkins, (Jane’s Addiction/drums), Norwood Fisher, (Fishbone/bass), Kenny Olson, (Kid Rock T.B.T./Guitar), Derek Day, (vocals/guitar), Jon Stankorb, (Signs of Life/guitar), Eric Mayron, (Dr. Dre/keyboard), Roberta Freeman, (Guns N’ Roses, Pink Floyd/vocals), and Kitten Kurai, (Elvis Costello/vocals) all teaming up with internationally recognized electronic solo artist, Gaudi, (synthesizer, Theremin, Dub).

 

Think:EXP strives to revolutionize the entertainment industry by bridging the gap between the human spirit and technological innovation with one-of-a-kind live, immersive concert experiences.

 

Gaudi is a composer, record producer, and musician with 17 solo albums to his credit. Dub, electronic, reggae, and worldbeat have been some of the genres that has surfaced throughout his career. Born in Italy he began his career in 1981 as a keyboard player for New-wave bands, and gained recognition in the underground scene for his production work. Gaudi is currently based in London and tours globally.

 

The official website for the O.Z.O.R.A. Festival may be found at https://ozorafestival.eu

Bear Market Riot Creates Musical Uproar With New Album “Power-Folk Americana”

Bear Market Riot have just released their highly anticipated Spectra Music Group debut album “Power-Folk Americana.” Now available for worldwide, download your copy today!

Bear Market Riot is the “Power-Folk” duo of Kirk Nordby and Nick Motil. Formed in 2014 on the Central Coast of California, their energetic blend of sounds from folk to funk resonates with audiences of all ages. They are two heartfelt voices singing in harmony playing five instruments with their hands and feet, telling tales of adventure, equality, and romance. With a driving beat and layers of melody, Motil and Nordby create a sound greater than the sum of its parts.

Bear Market Riot won SLO New Times readers poll pick for “Best Band” the last two years in a row! In 2017 they were runner-up in the High Sierra Music Festival Band Competition. As the emcees of Whale Rock Music Festival and frequent radio guests, they’ve earned a reputation as energetic hype-men. They’ve opened for the Brother’s Comatose, Fruition, The Lil’ Smokies, Horseshoes and Hand Grenades, Lukas Nelson, and Nicki Bluhm, among others.

Their first full-length album “Power-Folk Americana” has just been released through the Spectra Music Group. The duo’s upbeat songs and catchy lyrics are complemented by Motil’s toe-tapping beats and Nordby’s sizzling harmonica leads. Self-produced through a successful Kickstarter campaign, the album tells spirited stories of relationships and our place in the social fabric.

Download your copy of “Power-Folk Americana” by Bear Market Riot on iTunes here:

https://music.apple.com/us/album/power-folk-americana/1458942766

Stream Bear Market Riot “Power-Folk Americana” on Spotify here:

https://open.spotify.com/album/6HIGhLLPTdmX6IZ5DgL8NQ?si=BCAb_bpeT7euqJ9esGhf6A

The official website for The Spectra Music Group may be found at http://www.spectramusicgroup.com

Follow Bear Market Riot on Twitter @bearmarketriot

For more information or interviews with Bear Market Riot contact info@spectramusicgroup.com

Garyk Lee Style TV Releases “Loretta’s Opera “Me Too” Nity Part 1 & 2”

Artist/Designer/TV Host Garyk Lee has just released the latest episode of Garyk Lee Style TV titled “Loretta’s Opera “Me Too” Nity Parts 1 & 2” featuring the slanderously charming, sarcastingly inspiring and arrogantly captivating Loretta Christiansenson. If she is not “Spraying Away The Gay”  on every LGBTQ  person she meets then she is innocently contriving ways to annoy the planet, which is why everyone loves her and she is becoming a Youtube viral sensation.

 

In “Loretta’s Opera “Me Too” Nity Parts 1 & 2, Loretta Christiansenson once again highjacks Garyk Lee Style TV to interview a renown NYC Opera Duo in her own “Lucy” fashion, which is just the way she wants it.

 

Garyk Lee is a world renowned creator, artist, fashion designer and media personality who’s new show Garyk Lee Style TV is now available worldwide on YouTube.  His work has been praised by some of the biggest names in the business including Mr. Blackwell, International Fashion Critic and designer Albert Nipon.

He created a fashion theater style runway show in honor of Christopher Reeve, where the new name “The Christopher Reeve Foundation” was launched. Dinner chairs for this amazing event included Steven Spielberg, Albert and Pearl Nipon, and Sherry Lansing, CEO of Paramount Studios.

For two years in a row he designed the Daytime Emmy Award gala gown for Palm Spring’s own Judith Chapman, star of “The Young and the Restless.”

Watch Garyk Lee Style “Loretta’s Opera “Me Too” Nity Part 1 here:

 

https://www.youtube.com/watch?v=98ytTrL9ZxM

 

and “Loretta’s Opera “Me Too” Nity Part 2 here:

 

https://www.youtube.com/watch?v=5F49BfB9-W8&t=1s

 

The official website for Garyk Lee may be found at https://www.garyklee.com

 

Follow Garyk Lee Style TV on twitter @GarykLeeStyleTV

 

Award Winning R&B/Pop Artist Ian Guerin Releases Highly Anticipated Sophomore Album “Irreplaceable”

Indie R&B/Pop singer/songwriter/producer Ian Guerin has recently released his highly anticipated sophomore album Irreplaceable.  Released by Streetwalker Entertainment, Irreplaceablespotlights influences from a vast range of genres including R&B, Soul, Gospel, Pop and Funk, also featuring songs that are reminiscent of music from the amazing musical decades of the past.

Writing and performing since age 9, Guerin is now a mature musical force to be reckoned in the world of entertainment, and his new album Irreplaceablehas already spawned several hits including the four time award-winning UK Best R&B Soul Song of the year Cry, UK #1 single Roll The Dice,  and four time award-winning UK #1 single Free Time that has just been released in the United States.

Download Free Timeon iTunes in the United States here:

https://music.apple.com/us/album/free-time/1467288045?i=1467288051

Watch the Free Timemusic video by Ian Guerin here:

https://youtu.be/OE9gwpL1TzQ

Irreplaceable is a lyrical journey through reminiscence, introspection, empowerment and emotional growth as a consequence of experiences through the ups and downs of love, life and living.

Download your copy of Irreplaceable on iTunes in the United States here:

https://music.apple.com/us/album/irreplaceable/1455663764

Follow Ian Guerin on the web:

Ian Guerin Album “Irreplaceable” Streaming https://songwhip.com/album/ian-guerin/irreplaceable

Twitter @IAmIanGuerin

Instagram https://instagram.com/IAmIanGuerin

Facebook https://www.facebook.com/IAmIanGuerin

Reverbnation https://www.reverbnation.com/ianguerin

For interviews or more information contact worldstarpublicrelations@gmail.com

 

 

The Classic Summer Disco Extravaganza Presented By SoHoJohnny.com Saturday August 10th, 2019 Stamford, Connecticut

The Classic Summer Disco Extravaganza presented by SoHoJohnny.com is taking place on Saturday August 10th, 2019, from 12PM -1 AM at the Italian Center Of Stamford, in Stamford, Connecticut.

The Classic Summer Disco Extravaganza is being co-hosted by TV/Film Star Deney Terrio and John “SOHOJOHNNY” Pasquale. Deney Terrio is the Legendary TV Host of “Dance Fever,” and was also John Travolta’s dance coach in the 1977 classic film “Saturday Night Fever.”

The Classic Summer Disco Extravaganza will be featuring live performances by the original artists:

Harold Melvin’s Blue Notes (“If You Don’t Know Me by Now”, “The Love I’ve Lost”)

Teri Desario (“Ain’t Nothing Gonna Keep Me From You”)

Double Exposure (“My Love Is Free” “Ten Percent”)

Jimmy Bo Horne (“Dance Across The Floor”)

Tavares (“Heaven Must Be Missing An Angel” “It Only Takes A Minute” “More Than A Woman”)

Constantine Maroulis (American Idol Finalist, 2 Time Tony Award Nominee)

Fonda Rae (“Touch Me (All Night Long)”)

Sharon Brown (“I Specialize In Love”)

Raydio Featuring Arnell Carmichael (“You Can’t Change That”)

Instant Funk (“I Got My Mind Made Up (You Can Get It Girl)”)

Heatwave (“The Groove Line”)

Planet Patrol (“Play At Your Own Risk”)

Monti Rock III (“Get Dancin’” “Disco Tex and His Sex-O-Lettes”)

The Classic Summer Disco Extravaganza will also feature Tribute Performances To the following Legendary artists:

Teddy Pendergrass Experience featuring Stan “The Man” Hampton

George Michael – Robert Bartko

Luthor Vandross – Danny Clay

MiniKiss

Tickets include an Outdoor Daytime Tented BBQ starting at 12 PM, and also an Evening Buffet in the Grand Ballroom!

Don’t Miss this amazing event with a Live Red Carpet Show Taping and Live Music All Day and Evening Long!

VIP Celebrity Meet and Greet Tickets Available!!!

 Ample Hotel Accomodations Nearby!

 Order Your Tickets Today on SoHoJohnny.com

If you would prefer to buy tickets over the phone, call 1-888-SOHOJNY (Ask For Classic Summer Disco Extravaganza)

Become a Sponsor of the HOTTEST Summer Concert Of The Year: https://www.sohojohnny.com/sponsors

All Original Artists, Rain or Shine, Dance the Day and Night Away!

Portion of Proceeds to Benefit the American Cancer Society

For More Information go to https://www.SoHoJohnny.com

For interview opportunities contact worldstarpublicrelations@gmail.com

The Classic Summer Disco Extravaganza

Saturday August 10th, 2019

12 PM – 1 AM

The Italian Center of Stamford

1620 Newfield Avenue

Stamford, CT

“Reserve your tickets or advertising sponsorships now at sohojohnny.com

Or by phone at 1888 SOHOJNY

THATS 1-888-764-6569 and ask for the classic summer disco extravaganza

 

The PondHawks To Release Highly Anticipated New Single “Afraid of Love” on Friday July 26th, 2019

The PondHawks are releasing their highly anticipated new single “Afraid of Love” on Friday July 26th, 2019.

The PondHawks, are an award winning original band from Chicago who are changing the style of Pop/Rock music. Catchy melodies are exhilaratingly fresh and Beatles-esque. The songs are delightfully infectious with playful lyricism that is exuberant and gutsy. The band’s arsenal of music takes the listener on an eclectic journey into Indie Rock spirited by Classic Rock influences that transcend the boundaries of contemporary music. You could say The PondHawks have created a new music genre.

Formed in 2007 by songwriting partners Mario Novelli and Jorie Gracen, The PondHawks have since captured a worldwide audience with catchy melodies and a pioneering approach to music. Some may call it retro-rock with a now sound, but the band’s unique signature style falls into its own category.

The PondHawks have an artistry for storytelling, which evolves through meticulously crafted passages that create atmosphere and mood. Their music is driven by poetic lyricism that is clever and compelling. Stellar vocal harmonies intertwine seamlessly through musical interludes that unfold with stunning synchronicity and energy. Instruments are carefully selected to drive the melody and the emotional power of the song.

The PondHawks last album “Blue Light” made the 1stRound 2016 Grammys Ballot as well as making the NWI Times Top 10 region Albums of the year landing at #6. Their first critically acclaimed album “The PondHawks Have Landed” also charted at #7 on the same list in 2011.

Their single “River Grove” which was released in 2018 made the 61stGrammys 1stRound Ballot in four categories.

The PondHawks are currently the #1 ranked Indie band in the USA and in the world on the Reverbnation charts. They were selected out of 4 million bands to join the prestigious Reverbnation Connect A & R group based in New York City. Connect’s A & R Director, Matt DuFour described The PondHawks’ music as “timeless.

 

The PondHawks new single “Afraid of Love” will be available worldwide on Friday July 26th, 2019.  Request “Afraid of Love” at your favorite radio station today!

For interviews or more information contact worldstarpublicrelations@gmail.com

Follow The PondHawks on the web:

https://www.thepondhawks.com

https://www.pondhawksmusic.com

Facebook

https://www.facebook.com/thepondhawks

ReverbNation

https://www.reverbnation.com/thepondhawks

Twitter

https://www.twitter.com/ThePondHawks

Instagram

https://www.instagram.com/ThePondHawks

YOUTube

https://youtube.com/user/jpondhawk/videos

SoundCloud

https://soundcloud.com/the-pondhawks/

Spotify

https://open.spotify.com/artist/2nmP1PiRxJ8uPqp2sdZQU5

The PondHawks All Songs playlist

https://www.reverbnation.com/thepondhawks/playlist/-4

EPK

https://www.reverbnation.com/rpk/download_bio/1241547

 

 

 

CHERIE OAKLEY’S WORK IT ADDED TO RADIO DISNEY COUNTRY

Cherie Oakley, the breakthrough country performer and writer behind a Billboard #1 by Reba McEntire, lands her debut single Work It on Radio Disney Country. Listeners can tune in today on the Radio Disney or iHeartRadio app to hear the tune that CMT called the “sonic love-child of Jessie J, Ariana Grande and Nicki Minaj’s Bang, Bang and Christina Aguilera’s Fighter for a country audience.”

 

“I am so excited that Radio Disney Country listeners will now get to hear Work It!” says Cherie. “To be featured on a platform that supports female voices is fantastic. I hope the new listeners enjoy this tune and feel inspired to Work It while they’re streaming the station.”

https://youtu.be/r1qmP6JQS3o

Cherie grew up singing with her family full time on the road in evangelism touring churches, fairs and festivals. Music wasn’t her only passion that began at an early age. She also started acting during her childhood appearing in various musical theater productions. Moving to Nashville at the age of 20, Cherie began singing background vocals in the studio and on tour for acts like Carrie Underwood, Kelly Clarkson, Gretchen Wilson, Martina McBride, Mary J. Blige, Idina Menzel and Amy Grant.  She would score a breakthrough as a writer when Reba McEntire charted her 60th Top 10 career single with Turn on the Radio penned by Cherie, Mark Oakley and J.P. Twang.  The song would go all the way to #1 on the Billboard Hot Country Songs chart on January 1, 2011. That same year, Cherie would make her debut TV appearance on the premiere season of NBC’s hit series The Voice, landing a spot on Christina Aguilera’s team. After building a grassroots following on the singer-songwriter circuits, Cherie signed with Number One Group in 2017 and started work on her debut EP under the wings of ACM and CMA award-winning producer Dann Huff which will premiere in the fall of 2019.

Work It is available on all major online retailers including: Apple MusicAmazonGoogle Play & Spotify. Penned by Cherie, Mark Oakley & David Fanning,Work It came to life in the recording studio under the wings of legendary trailblazer Dann Huff. The Huff family influence also transferred to the video set when Dann’s daughter Ashlyne choreographed the dance scenes. The video has premiered on CMT and The Country Network and is currently airing at gyms across the U.S. and Canada. The song recently received the DisCovery Award from famed reviewer Robert K. Oermann of Music Row stating that this is “a peppy, female empowerment banger with crunchy beats and a slight soul sister vocal vibe. Shake your groove thang.”

Follow Cherie Oakley on the web:

Official Website: https://www.cherieoakley.com

Facebook: https://www.facebook.com/CherieOakleyMusic/

Twitter: @cherieoakley

Instagram: probablycherieoakley

 

 

Aviva Reimer To Release Highly Anticipated New Book “BECOMING THE TOTAL PACKAGE” on July 13, 1019

Aviva Reimer is releasing her highly anticipated new book BECOMING THE TOTAL PACKAGE on Saturday July 13th, 2019.  “Choose The Love You Deserve For The Life You Want.”

Aviva Reimer is one of Canada’s preeminent authorities on life transformation, relationship building, and matchmaking. She is highly regarded in her effective techniques on Personal Development, Life Coaching, and Fitness. Aviva’s personal experiences in life and her successful entrepreneurship endeavors via several leadership capacities have culminated in her unique ability to connect with her clients.

With Aviva’s help, her extensive list of notable clients have transformed themselves into extraordinary and dynamic individuals. They have learned what it takes to truly and unconditionally love and cherish themselves. With Aviva’s help, her clients have discovered the secrets to building loving, long-lasting and respectful relationships and she can do the same for you. Whether you are seeking the guidance of a personal coach, life coach, relationship coach or an overall wellness coach, Aviva’s techniques are highly effective and can help you in any stage of your life.


Certified by the prestigious ‘Matchmaking Institute of New York,’ Aviva has made numerous media appearances, including ET Canada, “The Millionaire Matchmaker” on Bravo!, as well as writing for The Huffington Post, Zoomer, Viva, among many others.

Aviva’s holistic philosophy on life and the easy to follow steps to reinventing yourself, your surroundings and your interconnected relationships is the powerful and life-changing message behind BECOMING THE TOTAL PACKAGE.

What does Becoming the Total Package actually mean?

It means different things to different people. When it comes to our preferences in looks, personality, and character – we all have our own unique way of seeing the world. However, challenges in life and heartbreak inevitably affect all of us in different ways. We may not always be emotionally or mentally equipped to deal with them, which is why we sometimes need a helping hand. The best way for you to overcome these challenges and to get everything you want out of life is to optimize every aspect of your life. In other words, invest in yourself and begin your journey towards finding balance, confidence and happiness.

BECOMING THE TOTAL PACKAGEis the culmination of decades of intimate and life changing experiences achieved through Aviva Reimer’s philosophy in personal transformation, personal development and her highly regarded and renowned matchmaking techniques.

Pre-Order your copy of BECOMING THE TOTAL PACKAGE by Aviva Reimer on her official website here:

https://www.avivareimer.com/shop

Follow Aviva Reimer on the Web:

Website https://www.AvivaReimer.com

 

Twitter @AvivaReimer

LinkedIn https://ca.linkedin.com/in/aviva-reimer-37a13446

Facebook https://www.facebook.com/avivar1

Instagram https://www.instagram.com/AvivaReimer/

 

 

 

 

ANYONE Can Innovate by John McDonnell

Search the Internet for the top 10 “inventions” of all time and you’ll come up with fire, the wheel, the printing press, the Internet, etc. Change the search for “innovations” and some of the same items appear again: fire and the printing press, for example.

Who among us believes we can come up with new ideas as powerful those? Not I!  So let’s step down from such mighty ideas as fire. Let’s think more humbly.

The French, for example, get credit for their innovative take on bread. The slender baguette was popularized in the 1920’s as a response to new labor laws requiring bread to be made more quickly and easily than traditional round loaves. Thinner and longer baguettes took less time and effort, which is how a famous innovation was born.

Next, a Japanese example. Portable, pre-recorded music the size of an index card had been around since 1954. By the time pre-recorded audiotapes emerged in the late 1960’s, Sony had invented a large hand-held “Walkman” to make music portable. After the company’s co-founder asked for something more travel-friendly to use with headphones, Sony launched its compact music player in 1979. It soon took over the 80’s as “The Walkman.”

Those are impressive illustrations, for sure. But as someone who’s been privileged to be part of less grand improvements in my particular field, I’ve come to appreciate that a valuable innovation doesn’t have to be earth-shattering. The simple fact is that ANY of us can innovate … as long as we bring the right open-minded attitude to our daily lives.

Myself, I’ve been lucky to be in the right place at the right time. That has given me the opportunity to play a supportive role in two innovations I believe in. But my ultimate point is much broader than what these stories illustrate. It’s to share how good it feels to help change things for the better.

I get no “credit” at all for the first innovation, and it’s certainly not a grand one. We’re not talking about inventing the light bulb! Merely changing the world’s perceptions of what a tequila could actually be. Even so, as humble as that is, I can tell you that it’s been satisfying to be a part of creating new perceptions. Here’s how I got the chance ….

In January 2005, I joined The Patrón Spirits Company as Chief Operating Officer. For decades the words that came to mind when someone said “tequila” often included “cheap” … “strong” … “harsh” … “foul.” It was the kind of drink you’d only consume if you could first DISGUISE its taste with sugar, lime, salt or whatever else could get you through it.

Talk to someone back then about trying Patrón Tequila for the first time in their lives, and often you’d hear stories about some nightmarish experience of doing shots with a different tequila — a poor quality tequila … one that led the consumer to kneel down before what Americans sometimes call the “porcelain goddess,” awaiting the drinker in the bathroom.

But the truth is, Patrón was (and still is) different. Unlike other tequilas, it began with only the finest agave plants in Jalisco State’s highlands. Inferior, cheaper ingredients were simply not acceptable. What’s more, its production never cut corners. Patrón used only ancient, genuinely historic methods for crushing the juice — the roller mill and tahona wheel. None of the mass manufacturing used in ordinary tequila brands.

Every product was aged in American oak barrels and bottled by hand. In fact – for real – over 60 human hands touched each individual bottle of Patrón. From artisans blowing the glass, with no two bottles alike … to personally applying the labels, each numbered by hand … along with wrapping every bottle. That steady approach to quality and craft paid off in consumer acceptance.

Knowledge supports effective innovation and our qualitative research with consumers taught us never to advertise Patrón as a “tequila” but as an “ultra-premium white spirit.” Previously, that phrase was pretty much limited to vodkas, gins and rums. No tequila was smooth enough to join the club … until Patrón’s innovations demonstrated a new possibility for how tequila could actually TASTE!

My task was to help spread word of the product’s quality and authenticity around the globe. I’m not saying it was easy, but the core product was a reality. By being consistent and truthful in every country, bar and liquor store I visited, I was glad to play a part in changing the global perception of what a tequila couldbe: ultra-premium!

How successful was the effort? Patrón became the world’s #1 tequila brand in retail value. Okay, so it wasn’t the wheel. But within that product category and in its industry, that transformation was considered awesome. I’m grateful I had the chance to experience being part of it.

Innovations aren’t limited to products, of course.

In the fall of 2018, I was honored to recommend a totally new approach to the global duty free industry … a change that you, yourself, might experience when you travel in years to come.

My presentation took place in October, 2018 at the Trinity Forum conference in Shanghai, China. The focus of that annual event is global airport commercial revenues … reflecting your purchases in duty free shops around the world. Those transactions require the interactions not just of retailers, but also of the airlines that bring you to the stores … and the airports in which they are housed.

What I was excited to propose was a response to today’s digital era in which younger consumers, especially, are much more likely to place orders from their mobile phones than to actually walk into a store. The future of shopping is digital, plain and simple. Just look at the kids around you on their mobile phones!

In suggesting a new approach to global duty free selling, I was inspired by and gave credit to other innovators in the field. Example: AirAsia has been pioneering a mobile app for its travel retail business. Emirates airlines is building an information system to sell consumer services for an entire trip. Even Uber is creating mobile digital services for customer convenience with Starbucks, OpenTable and United Airlines.

Those are all signs of a changing world – and the need to “get digital” in appealing to traveling Millennials and younger passengers. The younger people are these days, the more they live online … doing everything on mobile phones.

So what was the proposed innovation? A new global duty free phone app that would bring different travel retail organizations together for customer convenience. Among the primary three involved were:

TFWA — an association of brands participating in the global duty free market.
MEADFA – the Middle East & Africa Duty Free Association.

IAADFS – the International Association of Airport Duty Free Stores.

The core idea of the app is to help each participating business reach Millennials and iGens via digital media … enticing them to purchase by texting incentives, savings and special deals to their phones. Real benefits for consumers = more business for the marketers offering them.

Receptivity to the idea was exciting. Don’t be surprised in the next few years if you experience innovations in the ways you make duty free purchases, can pay for them and then have them delivered to wherever you want – all via your phone!

I admit it: these few innovations I’m pleased I could be a small part of are relatively puny. It’s absurd to compare them to inventing a light bulb, fire or a printing press. But that is precisely my point! Any of us … EACH of us … can innovate, even in tiny ways. And doing so feels good.

All that’s required is a willingness to step back from your daily life. Give yourself a chance to take a fresh look at the various things you do at work and at home. What’s working especially well around you and in your life? What isn’t? You might find that taking even a small bit of time to ask yourself those questions leads you to a new idea to experiment with and learn from.

You’ve got nothing to lose by giving life a fresh look and – who knows? – your own MENTAL “light bulb” might switch on as a result!

Follow John McDonnell on the web:

Official Website https://www.McDonnellSpeaks.com

Follow John McDonnell on Twitter @McDonnellSpeaks