Sherry Nelson is becoming a household name in the world of entertainment. An amazingly accomplished woman who is as stunningly beautiful on the inside as she is on the outside. Placing in the Maxim Magazine model search before the pandemic has opened a ton of opportunities for this incredibly talented soul. We caught up with Sherry Nelson between projects, and here is what she had to say…
A lot has been going on for you the last few months…fill us in?
Yes! I am very happy to still be busy with various projects, especially continuing to be one of the co-host’s on Brian Sebastian’s “Movie Reviews and More”, which has grown exponentially and can now be seen on many more platforms – iHeart Radio, Spotify, Comcast, Pandora, Apple TV, and Amazon Music. I have also co-hosted with Debbie Perkins on her very popular “Hollywood Red Carpet Radio Show”. I just recently co-hosted my very first live virtual event for FanRoom Live starring the great Leland Sklar! This innovative show was created by the amazing Cedric The Entertainer, Jeff Krauss, Mitch Faulkner, Jae Benjamin, and Stacey Toy.
I continue as a contributing writer at Michael Neely’s XS10 Magazine, and I was just named Spokesmodel for Gubba Rum! All of these unique opportunities have connected me with some of the greatest minds in entertainment, and I am honored to be affiliated with each of them.
What are your plans for 2021?
Toney Richards of Wikkid Starr has asked me to appear in an upcoming music video which makes me happy because I love their music! As well, I will be collaborating on an International campaign with Cindy D’Adamo as spokesmodel for her various signed artists, the first being The Lucas Brothers Band.
I will also be appearing with the amazing Stephen Chang in his movie “Warrior of Eight Flags” which will be filming in Vancouver, Hong Kong, and Finland. I am now also attached to writer Doug Shiloh’s “Dead Exit”, which has a wild dystopian premise that will be a 2-hour audio drama and a comic book.
What is your recipe for success?
My recipe for success requires these fundamental ingredients: a goal, hard work, focus, and connections.
Knowing what you want is often the most difficult ingredient to acquire, but once you know what that is, then your journey or recipe will begin to take shape. Add hard work into the mix by learning as much as you can and finding various avenues to get you where you need to be. Then improve upon your rolodex by making connections with people you admire and who are successful. Learning from successful people I believe is one of the greatest learning tools, then emulate that with your own unique qualities.
Every day is a great day to learn something new and to set new goals and ambitions for yourself, everyone is gifted in their own way, so never settle, there are many great things to see, do, achieve, and experience.
Do you believe in following a dream or not letting your dreams get in the way of your actions?
I believe in following a dream because dreams make us happy, they give us something to hope for. Sometimes being spontaneous and taking a chance can open you up to a whole new world, and I can definitely attest to that!
Remember, you cannot have memories unless you make them, so I hope everyone dreams big and continues to make memories.
Do you have any regrets?
I do not have any regrets. Sometimes we need a negative from time to time so we can really appreciate the positives that come our way. If I am unsuccessful at anything, I learn why, and try to improve.
It’s no secret that you idolize your dad….what qualities of his have you inherited
I have learned from my father to be a genuine and caring person. Through his actions I have seen his compassion for animals, the environment, and for those around him. My father is a pillar of all that is good and admired in life; patient, loving, gentle, and striving to do what he can for everyone before himself. He is my greatest Blessing in life and I am honored every day to be able to call him my father.
What song never fails to make you emotional?
I guess that changes from time to time based on what is going on in my life. I am very thankful to be as busy as I am right now, that listening to Canadian Robbie Robertson helps relax me, his music videos are pretty fantastic too.
Dubbed by her friends “the Kathy Griffin of fashion”, Wendy’s hilarious, occasionally poignant story of how she became – and has remained for 30 years – one of the most successful “fit” models in the country (that size 8 you’re wearing might very well be based on Wendy Stuart Kaplan’s figure), is told with a Griffin-esque sense of humor untarnished by malice. From studying voodoo in Nigeria through years of taking mind-numbing jobs just to pay the rent, to her success in the present day where she can say of the women’s underwear sold at Wal-Mart, modeled on her size eight body, “I cover the asses of the masses.”
SHE’S THE LAST MODEL STANDING is an “only-in-New-York” tale and an addictive page-turner. Wendy’s humor, intelligence and unique analysis of the fashion/entertainment industry make this memoir a true stand-out in the field.
WENDY STUART KAPLAN is one of the top fit models in New York City. An experienced “clothing technician” and a perfect size 8, she fits everything from outerwear to lingerie. Her client roster is as eclectic as her career including Eileen Fisher, Roca Wear, London Fog Coats, Warnaco intimates and Christian Dior Swimwear.
As an actress, print model, and stand up comedienne, Wendy has worked in film, television and theatre and has made appearances on many syndicated and daytime talk shows. Her fun personality and quick sense of humor made her a standout guest whether she was modeling unusual wedding gowns on Geraldo or selling shoes on Speigel TV. Her ecclectic career also includes being voted Mrs. NY, going on to compete in the National Mrs. America pageant.
Wendy’s other interests include decorating and animals. Creating an oasis of country style living, her NYC apartment has been featured in many national decorating magazines. Her original tips and creative ideas have made Wendy a sought after expert in country style.
Wendy’s deep love for animals extends to maintaining her own petting Zoo in her NYC apartment. Her menagerie includes two angora rabbits, a chocolate colored longhaired Chihuahua, various hamsters and fish and a vociferous cockatoo named Louise.
Also residing with Wendy on the upper east side of Manhattan is her Commercial Photographer husband, Alan and their 14-year-old daughter Kyle. The entire family has a deep passion for travel but is especially fond of and has made many visits to the Peruvian Amazon.
Get your copy of “She’s The Last Model Standing” by Wendy Stuart Kaplan on Amazon here:
Kyle Motsinger has just released his highly anticipated new single “Love On Each Other,” the follow up to his successful hit “Dark Shadows.”
Kyle Motsinger is a NYC singer/songwriter living in NYC who writes theatrical pop/rock music. His new single “Love On Each Other” is the first single from his upcoming sophomore album that will be released this winter.
Notes on the new single in the words of the singer himself, Kyle Motsinger:
In dark times we need to ‘Love on Each Other’ in order to get through. The concept of my new single isn’t new. It’s been echoed in many songs including a very famous one I happen to reference in mine. So why do we have to keep saying it? Why did I write yet another song about spreading love? Well, unfortunately there seems to be a lack of it in the world right now. Fear drives people to lash out at those who are different. Crowds are chanting against immigrants and transgender people are being murdered in the streets. Every day I’m alarmed at the injustices that are being committed. There’s an imbalance of hate over love.
The title of the song came from a Facebook post by my friend and fellow artist Colleen Harris. She was upset over one of the many horrible news stories we’ve seen in the last few years. She said we needed to ‘Love on Each Other’ and the gears in my head immediately started turning. I felt inspired to write this new song in hopes that it would inspire everyone like Colleen’s post had inspired me. I wanted to make it as fun and bubbly as I could. I wanted to bring positivity and spread love with it. I blended the kind of styles of pop together that made me smile and that’s how the sound was created. I worked with producer and fellow singer/songwriter Corey Tut to refine the track and record my vocals. Mark Hartman, who arranged brass for my song ‘War on Christmas,’ wrote the violin parts that gave it a disco flair! It’s a sneak peak of the more upbeat sound I’m cultivating for my Sophomore album that will be released this winter! I hope everyone takes away from the song that we have the power to change the world if we open our hearts and “Love on Each Other!”
At only 21-years-old, break out artist, singer and songwriter Jessie Berg, has already been recognized by some of the biggest names in the music industry and has just released her first single and music video “Monster”, produced by the Aristocats.
Jessie Berg was recently discovered by Kent Jacobs, who has worked with world famous bands such as, The Police, The Cult and REM to name a few. Miss Berg’s style of music is pop, but also identifies in the R&B category, and she describes her art as a mix of both. Her strongest influences derive from emotionally- driven female storytellers such as Amy Winehouse, Alicia Keys, and Cher.
Miss Berg describes “Monster” in the pop genre, but more left of center pop. Her inspiration for the song came from that suffocating feeling she felt from the pressure conform. “My song talks about being trapped and influenced by others and the pressures we face everywhere in society today. The line that best describes my feeling in life right now is ‘I just wanna be me’.”
“Monster” was shot in May of 2019 at an old burned down house and as Berg describes, “It was surreal, shooting in the dark shell of a home perfectly captured the feeling we wanted to be portrayed. At the beginning of the video, there is a strong sense of me being shackled in the old burnt down house which truly is a symbol of me being trapped. In the end, I’m out of the house which represents my freedom from the challenges I face today.” The Video was Directed by “RAGE”.
Jessie has been trained in vocals, Songwriting, theatre, dance, piano and is emerging with guitar and says, “Music has always been a part of my life. I would attribute the start of my music career to my grandmother who has always encouraged me to sing and is a true inspiration.”
Miss Berg explains her passion for her messaging and platform in a way that drives her towards success. Jessie Berg says “I think having a platform comes with a lot of responsibility. You have the power to influence people for the better, which is what I want to do. I guess my biggest thing is I want to be an artist that is honest with people and be a shoulder for people to lean on. I think it’s important to promote individuality, confidence, and not being afraid of what other people think. I’m always so inspired by women who use their platform to talk about the real issues/ thing’s others are afraid to bring up. I want to take on a role like that. I’m not looking to change the world with my platform just yet, but if I can be a positive and encouraging influence and bring joy to even one person with my music than I feel like that’s enough.” Follow Jessie Berg @jessiebergg
Guru Yogi Mohan Offers an Insightful Interview about Spiritual Science to Permanently Reverse Illness, Disease, Special Needs, & Chronic Pain.
Stories have been continuously circulating about a Guru in India who is consistently healing a wide variety of diseases, illnesses, and other issues. People travel from all over the globe to meet him and be treated at his center. Can he be the Modern Day Buddha?
Celebre Media VIP had the pleasure of speaking with Guru Yogi Mohan for an in-depth discussion on his practices—how he taps into the energies of the universe to heal, treat, and repair the human mind, body, and soul.
Who did you train with, and does everyone have some type of relationship with energies, like yourself?
My father is my teacher, and he talked about the invisible energies when I was only 4-years old. Then he brought many Masters to teach me. One of my masters, Siva Prebhakara Siddha Logical (https:www.SivaprabhakaraSiddhayogi.org), has the extraordinary power to preserve the body from damage and aging. He has been given a light of knowledge and keys, but he teaches only for self-preservation.
As a healer, do you have to also protect yourself from unwanted energy?
I can reorganize and heal any kind of negativity, like toxins, energy fields, gravitation, and levitation. I have a self-healing capacity, if I experience any accidents or disease.
What are some basic things people can do to help restore their health and/or chakras?
Health is very important and truly connected with knowledge. Many sciences are behind the sustainability of health. The human body is organized like that because there are many kinds of metabolism.
The first form of metabolism derives from the discharge of Human Pheromones. As per the thought process of a human being, a corresponding chemical (chemical pheromones) discharges from the body through the pores (sweat holes). Most of the pheromonesdischarged are toxins and mood-changing chemicals for a 3rd person. The degree of negative thought (jealousy and greed) is discharged in pheromones. Ancient mastersare restricted in only practicing spirituality and kind-heartedness.
Chakras are not managed by the self—they are byproducts of thought process and action, and are associated with many energies also. Energies are classified in many forms,depending on factors in a human body. Upon understanding the structure of the body, one can easily organize by themselves. Each person containsunique algorithms that the body constitutes.There are regulations and laws based on the intensity of the substance of the body.
Do you believe cancer and other diseases develop from blocked energy and/or negative energy? Do you believe it also correlates with how the individual’s mother was feeling while pregnant with the child?
The body has many layers and classifications. Biologically, the physiological body is a bio-massthat structurally has no divinity. It is a mechanism to pull emotionally when and where required. After birth and the first cry, while in-taking the air through oxygen, the body is establishing a relation to nature. From this end, one is starting to accept visible and non-visible energies. Most of the energies are non-visual—like air, smell, sound etc.—but when one is conscious about all of those things, he/she can keep a safe distance from negative and positive energies without classifications. Knowing about the classified energies around us, help us to organize them as well.
A mother, during pregnancy, is the logistic manager indispensing the necessary substances to the baby, inside, technically speaking. The relationship between the mother and baby is connected with emotion, and that creates emotional attachment to the baby from the mother.
There is also a protectivehormone (pheromones) discharging from the mother’s body to save the child from external negatives in all forms. In most of the cases, the mother is not able to analyze or experience the negatives around her. However, the mother also serves as a conductor to distance anything fully or partially to the baby inside. Whatever affects the mother, will also affect the baby—and in the case of sound toxins, that affects 4x more than the mother, because the baby is living in water, and sound travels in water 4x faster than air.
How did you know you had healing hands? Was it something you were born with, or did you have to cultivate it?
Basically, I am from a traditional family of physicians, and we have knowledge about non-popular, traditional information. When I was a child of 4 or 5 years of age, I use to dispense medicine when my grandfather was not home. When I was 8 years old, my grandfather was sometimes away from home and would not be back soon. Someone brought a dead body to my home. I inquired the cause of death, which was due to being struck in the head by a falling coconut from a very high coconut tree, and he lost his breath immediately. I attended this case, and by his luck, he opened his eyes in few minutes after I touched him. That is the first time that I noticed my ability to do something—it is not cultivated.
What is the cause for Autism? Do you believe it’s linked to the fruit and vegetables that we are consuming? Here in the United States, it seems they have linked it to the pesticides being sprayed on all of our produce? What is your take on it?
Pesticides may damage the brain chemically. As I told you, by the constitution itself, a human body is with many kinds of classification and definitions—Biological Body, Neurological Body, and The InvisibleBody (Energy) with energy and broken particles. Again, it has subclassifications.
The Biological Bodyis the expressive emotional body that defines us as human, just as every other animal by physiology. Any problem with this is can be managed using pathological assessments and dispensing of drugs/medications. Any intaking, like food (especially fruits) andwater are for the biological body as a fuel. Upondigestion, it will be discharged as waste. This body and its respective action have no specific culture and knowledge. It is a mechanism to represent all emotional activities. Any intaking of toxins with food/water can be reflected and recognized within24 hours. This aspect does not affect Autism or other disabilities.
The Neurological Body Systemreacts with chemicals, instantly. Any poisons, pesticides, and chemical intaking in food will be apparent via reflexology very quickly, especially via gases and pheromones. These are mood-changing substances that can also be treated medically and will not cause those mentioned conditions.
For Autism, there is another reason. It is not a physiological and neurological factor. There is an Invisible Bodyin between the Biological Body and Neurological Body. Invisible Body is a chain of cavity vacuum space that is the 3rd part of the body—ultra- and infra-lights are thefundamental energies. All those lights are invisible, read on color scales. Additionally, there are cavities all over the the body that work as conductors of energy. Whenever there are damages this conductor, the body can convert to Autism or other conditions that are not detected by any medical device and/or pathological approaches. This condition fundamentally deals with energies in a different form.
Collectively, it appears as a shadow between 2 body classifications—a conductor between the physiological and neurological segments of the body. When it limits the transferof information from one area to another area of the body, a form of data being blocked, then a deviation in behavior—irregularities and mannerisms—are expressed. However, when the blocking of data is alleviated from that vacuum path, the symptom of Autism disappeared.
How do we live a more sustainable life?
Life is defined as live happily, health, and without disease, until the end of life. Basically, sustainability is the knowledge in how to live well—it is actually technical and scientific in understanding.
The ancient masters described this science through 64 branches for organizing the complete society, as per the scientific classifications for sustaining life. It has been the cause of rituals in spirituality in various forms. In other words, all the major religions, especially Buddhism and Hinduism have been formed for the establishments of the living science for effective and healthy living.
Detailed understanding about the study and practice of spirituality can bestow a considerable change in society with believing in God as a good remedy to reform society. All those things also serve to create, format, and organize chemical energies (human pheromones is chemical energy it acts correspondingly). Establishing knowledge centers, connecting with ancient thoughts, and identifying the meaning of modern science are the tools that offer an awareness about the sustainability of Life.
More people are beginning to understand that we are all vibrational beings and are creators in our Life. How can we all manifest healing in our own lives? Is there a chant, prayer, or song that you suggest?
Knowledge is the key for anything—complete knowledge—like joining two different particles together. A sperm and an egg are two living organisms. Independently each has no soul. The union of an egg and sperm is creating the 3rd energy—also known as the soul. The soul is creating the relationship—togetherness—that results in the birth of a being. These are the invisible particles—the universal one that exists everywhere. It can be joined anytime where the carrying of biological mass is good for carrying it—and when it is not good for carrying it, can also be separated into its original form.
Living healthy means that we have to maintain our body to be sustainable to accommodate the soul energy.Consciousness plays an integral role in this topic. There are thousands of classifications in consciousness. Consciousness in everything—taste, smell, sounds,etc.—when one understands the conscious point, the individual can be well and good.
For beginners, who may or may not know how to meditate? What is the best way to start?
As previously mentioned, the3 classifications of the body are the Biological Body, Neurological Body, and Invisible Particles. The Neurological Body can misguide the Biological Body by spreading many hormones (pheromones) that act to do many activities. Major activities can sometimes cause damage to the biological body. Meditation is a process that can change the action of the Neurological Body and Biological Body.
The simple practice of meditation enables the Biological and Neurological Body to spin together and release a shell of emotions to clear a path for the Spiritual space (invisible energies) that will rule the body in better way. Yoga means “join together.”The togetherness of both the emotional body and biological body is a catalyst for all proceeding thought process that creates balanced energy and better health. Understanding the theory and physics in meditationis the easiest way to handleit.
We have seen videos of you healing children and adults around the world. Are there any disease or mental illnesses that you cannot heal?
In many ways, our body is always alerted with cancers. As I told you, there is aninvisiblevacuum space that does not communicate with biological and neurological areas effectively. When the biological body issuspended from the neurological body, the oxygenation and other circulations will be limited, and invisible energy will blocked there. This becomes anoxia and later hypoxia—the cause of cancers.A well-organized body has no damage—and will cured naturally overnight—without the need for any substance to the body.
How does someone come to meet with you to cure themselves or a loved one?
First of all, the actual problem can be different from his/her understanding about it. But in the first few minutes with me, they will feel changes. I view everyone like an infant and loved one. I see the body and invisible body as different. In most cases, the problem typically involves the invisibleparticles. If it is a serious problem, the time for biological cell division is applicable—it can be multiplications of the 21 days—that involves a type of broken particle re-establishment and regularizing. Results occur in few days. All of the cures happen on their own, as I do not dispense any medicine. But we do have medical centers who need to use it. Every being is the child of God and keeping a brotherhood in each other.
Can you cure all diseases?
Yes, I balance the wellness of the body by organizing its happiness and well-being—disease, disabilities and deformities.
How do people get in contact with you?
Anyone can schedule or request an appointment through the website or email. Phone calls are not recommended because I am not able to attend the phone all of the time.
The SVTV Network is changing the world of online television, digital media, & entertainment within the LGBTQIA community, its allies, and advocates. SVTV Network (noun): Strong Voices Television, the VOD, digital distribution network, created to serve the underrepresented LGBTQIA community, its allies & advocates in film, television, and digital media. More than just a VOD platform but a purposeful, mission driven community, dedicated to educate, entertain, and inspire!
Digital media is defined by the SVTV Network as videos, movies, film, podcasts, music, books, magazines, software, and video games, from creatives of the LGBTQIA community, its advocates and allies.
Whether you are gay, straight, or indifferent, the SVTV Network provides a platform for a community of filmmakers, and digital creatives to be seen, and allow their Strong Voices to be heard! A community where fans, followers, and influencers can see the works of their favorites, and find new creators to support who look just like them from around the world!
SVTV Network officially launched it’s on demand network in the Fall of 2016 as a website and app combination, allowing viewers to watch our lives, our stories, our way, on demand and on the go. Since then, the network has grown into a digital media distributor serving the LGBTQIA community, its allies and advocates. A movement is upon us, one created to educate, entertain, and inspire through diversity, inclusion, and growth. Join the Strong Voices Movement!
Check out our amazing line-up of movies and shows here:
Don’t miss our newest primetime hit show “Stud Model Project: The Series,” a reality competition searching for America’s sexiest LGBTQ Stud Model.
“Stud Model Project: The Series” disrupts the labels and gender norms within the LGBTQ community. The mission of the series is to break barriers, and deconstruct the labels placed on the dominants within the LGBTQ community. Not only will you watch some of the sexiest stud models from around the country wearing the hottest fashions, as part of this groundbreaking reality show the cast of incredible models will share stories and reflect on their identities. A competition with self-reflection, advocacy, table talk and camaraderie, bringing meaningful moments that will educate and inspire viewers.
Part of the SVTV Network’s mission is to provide support and philanthropy through various events, partnerships and campaigns to give back to the community through education and the monetization of their creative works. All the effort, money, work, and creativity that creatives put into their projects can now be highlighted and distributed through a platform that serves the LGBTQIA community and those who support it.
Join the movement today as we carry the torch with a mission to bring equality to digital media through partnerships, collaborations, advocacy, and representation in digital media.
Become a part of the positive vibe as we move forward to support the mission of shaping the narrative of the LGBTQIA community in film and digital media. Become a subscriber, supporter, and advocate for the mission of the SVTV Network and the community it serves.
Bear Market Riot have just released their highly anticipated Spectra Music Group debut album “Power-Folk Americana.” Now available for worldwide, download your copy today!
Bear Market Riot is the “Power-Folk” duo of Kirk Nordby and Nick Motil. Formed in 2014 on the Central Coast of California, their energetic blend of sounds from folk to funk resonates with audiences of all ages. They are two heartfelt voices singing in harmony playing five instruments with their hands and feet, telling tales of adventure, equality, and romance. With a driving beat and layers of melody, Motil and Nordby create a sound greater than the sum of its parts.
Bear Market Riot won SLO New Times readers poll pick for “Best Band” the last two years in a row! In 2017 they were runner-up in the High Sierra Music Festival Band Competition. As the emcees of Whale Rock Music Festival and frequent radio guests, they’ve earned a reputation as energetic hype-men. They’ve opened for the Brother’s Comatose, Fruition, The Lil’ Smokies, Horseshoes and Hand Grenades, Lukas Nelson, and Nicki Bluhm, among others.
Their first full-length album “Power-Folk Americana” has just been released through the Spectra Music Group. The duo’s upbeat songs and catchy lyrics are complemented by Motil’s toe-tapping beats and Nordby’s sizzling harmonica leads. Self-produced through a successful Kickstarter campaign, the album tells spirited stories of relationships and our place in the social fabric.
Download your copy of “Power-Folk Americana” by Bear Market Riot on iTunes here:
Artist/Designer/TV Host Garyk Lee has just released the latest episode of Garyk Lee Style TV titled “Loretta’s Opera “Me Too” Nity Parts 1 & 2” featuring the slanderously charming, sarcastingly inspiring and arrogantly captivating Loretta Christiansenson. If she is not “Spraying Away The Gay” on every LGBTQ person she meets then she is innocently contriving ways to annoy the planet, which is why everyone loves her and she is becoming a Youtube viral sensation.
In “Loretta’s Opera “Me Too” Nity Parts 1 & 2, Loretta Christiansenson once again highjacks Garyk Lee Style TV to interview a renown NYC Opera Duo in her own “Lucy” fashion, which is just the way she wants it.
Garyk Lee is a world renowned creator, artist, fashion designer and media personality who’s new show Garyk Lee Style TV is now available worldwide on YouTube. His work has been praised by some of the biggest names in the business including Mr. Blackwell, International Fashion Critic and designer Albert Nipon.
He created a fashion theater style runway show in honor of Christopher Reeve, where the new name “The Christopher Reeve Foundation” was launched. Dinner chairs for this amazing event included Steven Spielberg, Albert and Pearl Nipon, and Sherry Lansing, CEO of Paramount Studios.
For two years in a row he designed the Daytime Emmy Award gala gown for Palm Spring’s own Judith Chapman, star of “The Young and the Restless.”
Watch Garyk Lee Style “Loretta’s Opera “Me Too” Nity Part 1 here:
Indie R&B/Pop singer/songwriter/producer Ian Guerin has recently released his highly anticipated sophomore album Irreplaceable. Released by Streetwalker Entertainment, Irreplaceablespotlights influences from a vast range of genres including R&B, Soul, Gospel, Pop and Funk, also featuring songs that are reminiscent of music from the amazing musical decades of the past.
Writing and performing since age 9, Guerin is now a mature musical force to be reckoned in the world of entertainment, and his new album Irreplaceablehas already spawned several hits including the four time award-winning UK Best R&B Soul Song of the year Cry, UK #1 single Roll The Dice, and four time award-winning UK #1 single Free Time that has just been released in the United States.
Download Free Timeon iTunes in the United States here:
From 106 YouTube subscribers to over 160k, and 60 million views on her music video, Tori Vjumped on a fast-track to stardom by collaborating with two powerhouse companies.
Director Zane from Zane Productions and Holly Davidson & Ruthi Davis from iConnectYou.Today (ICT) are directly responsible for the success of the Independent Artist viral music video that helped her rise from zero to hero with a virtually nonexistent advertising budget.
Our editors caught up with the team responsible for hermassive success. Take a closer look at our insightful interview.
You have shot for many household named brands and signed artists. Did you know this video was going to have the reaction it did once it was placed?
I actually didn’t expect this video to receive the attention it did, but like any other project, I gave it my full attention as a director and made sure to make it as appealing and entertaining to young people as people!
Yes, and that is exactly why we developed the concept in the first place. Perhaps the most important facet of the process is analysis of the product, in this case the artists, and their greatest appeal and relatable aspects among their target demographic. From there, we zone in on the concept and strategize on every detail—from the lyrics, ages, demographics, etc. As long as we are part of the overall project, it typically hits and yields significant results, and in this case, organically.
What is your recommendation for emerging artists who are looking to receive similar success so quickly?
Easy: KNOW YOUR BRAND! Without knowing that, you don’t know you image, you don’t know your market, and eventually you won’t know what to create and sell. Everything is a sales pitch, and if you’re not in this industry to sell, probably it’s not for you.
Hire our team! Collaborate with experts and stick to what you are good at doing. If you are the artist, stay as the artist. Stay in your lane and trust others with specific expertise outside of your lane.
We understand that some videos go viral despite the budget allotted?
Some of the most popular viral videos were created on mobile phones. It’s all about the concept! It’s all about the content. ICT had an amazing concept and as a director I was fully on board to develop the best treatment possible, hire the right crew, and bring it to life shot by shot.
Correct. Having money to help with ads, clicks, retargeting ads, giveaways, etc. does help, but it’s not always the case. We see so many products and/or artists who have great videos, but when they don’t include a strategicPR and/or marketing engine behind the video, it goes nowhere. You not only want to produce a good video, but also know your market—that is everything—and you don’t always need a large budget. For instance this Barbie video had zero dollars for advertising and marketing, and is now grossing over 60 million views. Concept and delivery is everything.
Have you worked on other concepts with this artist?
Everything we do at ZANE Productions is conceptual. We don’t move forward with a video shoot unless we have a concept, a clear direction, a visual style, and a solid video treatment. We’ve delivered many videos that have gone viral and can’t wait to deliver more.
iConnectYou.today:Yes, we unfortunately advised another concept over the phone and spoke for about five minutes regarding the overall idea. However, Zane Productions and iconnectyou.today ( ICT) were not involved in the project. While the concept could have yielded huge results, it was spun wrong and only received 400k views. PR and marketing are the backbone for success. In this case, the song choice, video director and producer were not the right choice for the concept, and sadly didn’t yield the same results it should have.
What other concepts have you’ve developed for other artists and/or brands?
Not sure where to start; we’re currently working with Disney, Marvel, Ubtech, EZ Inflatables and many more to deliver commercials and branded content to promote their products and services.
We have a huge concept for Coca-Cola. Our commercial concept will blow Gatorade brand execs’minds—and drastically reduce their advertising budget with a premise/concept that will be flipped upside down. We have also developed concepts for General Mills, and believe it or not, the NRA….
Can you tell us a little bit about your background and how you got started started?
Back in 2015, I quit my full-time job and went through an exploration phase to figure out what I wanted to do with the rest of my life and most importantly what I would excel doing. After dabbling in a few things and nearly spending all of my savings, I met an independent artist who needed a video and barely had any money to shoot it. I jumped right in and volunteered to do it and even pay for part of the production expenses. I had absolutely NO IDEA what I was doing, but I knew that we lived in LA and all the right resources were here to make a video with no budget. After lots of research, reading, youtube tutorials, workshops, and guidance from experts, I directed my first music video on August 13, 2015. It’ll be 4 years next month since my directorial debut, and I’m proud to say that I have built a very successful video production company – ZANE Productions, LLC – and delivered over 100 videos to date!
Our experts have worked in the advertising, marketing, TV/film, music, and branding space. Some of our former clients include:Nike, Microsoft, Dr. Pepper, Panda Express, Tecate, CBSetc. We have implemented some of the most notable campaigns that often got picked by worldwide news to then realize it was a marketing and/or advertising concept.